The differences in its structure are the following:

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Security This type of strategy can also be seen as less secure, since a direct attack on the blog can easily affect the entire site. ADVERTISEMENT Subdomain Don't want to involve the site that already exists? Then you can have your blog on a subdomain. For this setup, simply create a new address in your hosting panel, which will not be part of your main domain, but is derived from the original. The URL may look like blog.company.com . This means that Google will see your blog as a completely different site . This way, for the blog to be active, you can install WordPress from scratch — without configurations linked to the main site

—, installing a ready-made blog or pointing to the desired server Chinese Australia Phone Number List where the blog is already active. The differences in its structure are the following: Multiple positioning It is possible to position yourself with more than two pages for the same keyword , leaving your competition even further behind in the results. Blogs with different objectives If you have very different products in your catalog, it is easier to keep everything organized by creating a blog with a subdomain for each one. Indexing and positioning agility A subdomain can be indexed quickly and have faster results if its domain has good positioning. Myths and realities So how do you





know which URL structure is best? It depends on your strategy. If you need to communicate with very different audiences about different solutions, having separate blogs (on subdomains) will fit better and you will be able to effectively nurture each group of visitors. In the case of a blog with different languages, the use of subdomains is also more recommended. In a local strategy, in different cities or countries, having subdomains can also be useful. However, if you only want to have a blog, the matter is another. Google is not transparent about the factors involved in positioning and that makes us start theories, tests and many assumptions, right? Well, bad. On this specific issue, Matt Cutts, a Google engineer, explained in a Questions and Answers that there is no difference. John Müller reinforced this statement in a Hangouts in . But nevertheless, the assumptions have not stopped. Rand Fishkin, founder of Moz and one of the biggest n