Your Site Name. And When Enough People Do That Then There is Little Chance Google Can Ever Drop You Below Number for Brand Searches. If You Get It Right Google Will Even Rank You Against Relevant Related Keywords You Arent Targeting. Because Google Would Look Broken if It Didnt Feature You. Tooting Our Own Horn Here but if You Typed Seo Book Into Google and Didnt See This Site Youd Think Google Was Broken. There Are Plenty of Books on Seo but Only One Seo Book That Owns a Clear Brand Identity in This Space. And Seo Book Gets Plenty of Traffic From Other Search Search Related Terms That It Does Not.
Target Because Google Associates the Site So Strongly With the Seo Education Niche. Click on This Site and Once They Arrive They Dont Click Back Too Often. Own Your Space Any Company No Matter How Small Can Develop Unique Brands and Build Their Own Brand Related Search Stream and Italy Telegram Number Data Associated Searches Over Time. If You Run a Small Company Do You Occupy Clear Space by Clear Space Think Focused Unique Selling Proposition. What is the Thing You Offer That Others Do Not if Other People Offer What You Do Then What is the Thing You Do Better How Do People Describe You.
Can They Reduce It to an Elevator Pitch is What You Offer Focused or Confused Its About More Than Providing Something a Bit Unique. In a Cluttered Environment Like the Web Its About Creating Something Genuinely Different. Probably Radically Different Given the High Level of Noise in the Search Results. Once You Have Your Differentiation Down You Can Then Advertise It Which Creates Further Brand Awareness High Dwell Campaigns Are Three Times More Efficient at Stimulating Branded Search. This Makes for a More Defensible Search Marketing Strategy Because Its Difficult for Generic Competition to Emulate You Once Youve.