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Synergy between marketing and sales The strength of digital selling concerns precisely the involvement of the sales area in digital communication : who better than sellers, today deprived of the possibility of having "human" relationships, can help marketing to convey the right online messages? And who better than marketing to help sellers generate value for prospects even within the digital world.
The right path is to ride the wave of this transformation and adopt a new way of conceiving the sales process, supported by technology but guided by collaboration between the marketing department and the sales Job Function Email List department. If you want your B2B web marketing to be high-performance and able to emerge in this complexity, digital selling is truly the right path. B2B demand generation is a strategy that concerns the optimization of lead conversions.
Capable of generating an increase in turnover through the use of digital tools within the sales process. With the ongoing pandemic and the use of closures, lockdowns and restrictions, selling online has become a necessity. To be able to sell successfully, you need a correct B2B demand generation strategy that allows you to exploit the transformation we are experiencing and turn it into a competitive advantage.
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發表於 2023-12-11 12:25:08