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The larger and more active the competition in the field of internet marketing , the higher the price of positioning will be. Gaining positions for highly competitive phrases which companies operating in various industries sometimes position for is more difficult than gaining visibility for niche phrases. Strong competitors pose greater challenges for specialists. In this case, the positioning process takes longer and is more complicated, which affects the costs. Positioning and the current condition of the website The price of positioning also depends on the current condition of the website.
The following are taken into account: Website structure, type and number of necessary changes with some CMS, changes in the website architecture will be more complicated and will require the help of a web developer, which is associated with higher costs. Quantity and quality photo retouching of content content, i.e. product and category descriptions , blog articles , properly optimized headlines , are an important Google ranking factor. The monthly number and influence the price of positioning. External link profile – the number and quality of links from external sources has a significant impact on the website's visibility in organic search results.

The greater the monthly number of links from highauthority portals, the higher the costs of activities. Positioning and positioning range The price is also influenced by the positioning range. The price of the activities will be different depending on whether you run a local business, for example only in a specific city, or whether you operate throughout Poland or abroad. Due to less competition, in most cases local positioning will be slightly cheaper than national positioning. When positioning for foreign markets, we will have to add translation costs. Page size and number of key phrases.
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