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Personal recommendation from the author Most often used in channels of bloggers and experts. What the structure consists of: Personal recommendation. The author of the channel recommends subscribing to the channel or buying a certain product. Explains why it’s cool and why it’s worth purchasing it or subscribing to the group. Indicates personal acquaintance with the owner of the channel or enterprise. His audience will become interested and accept the channel or product as truly worthwhile. For example: “This is a cool channel of my friends who are engaged in office work and help me consolidate my accounting and taxes in my reporting.
They work with such large companies as N, M and even D. And they will work with you.” Benefit. Below you must indicate a gift, bonus, scale or exclusivity of the product/channel. For example: “Inside there are 1400 document templates that you need.” Lead magnet. We are Web Development Services developing the point with benefits, giving examples of such bonuses that most subscribers will definitely need. If these are checklists, then they are the coolest ones that will be useful to almost everyone. If we are talking about document templates, then these should be those that cause pain when filling out for each specialist.

For example “Among the templates there are those that will definitely be useful to you in your work: A) template and example of an agreement with a self-employed person; B) template of the order for the appointment of a manager an example of filling out an income declaration for the year.” Trigger. To prevent the subscriber from thinking for a long time, it is worth adding a trigger (psychological technique) that will provoke him to subscribe or purchase. These could be triggers of time limitations, greed, envy, fear, comparison and others. For our example, the greed trigger is perfect.
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