SEO elements like title tags and meta

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Let your curiosity be your compass, your creativity be your fuel, and your commitment be your guiding light. Soon, your expertly selected target keywords will help you connect with your audience, elevate your online presence, and drive more conversions for your business. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.Title tags that include keywords rank in the top 5 positions of Google 85% of the time.

That’s according to new research on title tags DB to Data meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental  descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacting your ranking. Yes, you can rank for a keyword without ever using that keyword on your page. But clearly, that happens more rarely. Other key elements.



Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. 90% of the rankings in the top 1-5 consistently capitalize, using either title or sentence case (e.g., capitalizing brand/product names) in titles and meta descriptions. 25% of pages that appear lower in search results are more likely to have grammar errors in their titles and/or meta descriptions. (However, Google has repeatedly indicated that grammar isn’t likely a ranking signal, most recently in 2017.) 100% agreement.