This is called the Buyer Journey .

jilhok0005@gmai

Segmentation and Personalization The email marketing strategy should include segmentation It is essential for communication that you are clear about who you are addressing. For this, you must have a good database that, in addition to being organized by Buyer Personas, must also be segmented based on the stage of the Buyer Journey in which they are. With welldefined Buyer Personas, you can personalize both content and messages based on their interests, motivations, problems, etc. All phases must be taken into account to generate content that is consistent.


Another aspect that you always have to take into account when segmenting is A Complete List Of Unit Mobile Number List the GDPR regulations for email . According to the new regulations, you must have the explicit consent of your contacts. It is very important that you segment your contacts and lists in relation to the type of subscription they are looking for so as not to send to those you shouldnt. Make sure you are not violating these regulations, as it could have negative consequences for your business. . Life Cycle The life cycle goes from when a potential prospect meets you until the sale is made and they become a customer.





During this journey, you have to take into account its different stages in order to generate content according to the needs. Lets see a scheme When one of the people who leave their data through one of your landings or forms becomes a lead and this is where the nurturing actions begin  For a lead who is in the discovery stage , you should welcome them and suggest other content so they can investigate their interests. For a lead in the consideration stage , you have to give it more commercial content that is related to a product or service of your company. To a lead in the decision stage , you must give something to make the sale, for example, an opportunity for a demo or a meeting with a salesperson. Lifecycle sending through nurturing emails is very important to nurture your prospects and convert them into customers. life cycle in email marketing strategy .