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According to Google, its goal is to be able to replace outdated technologies like third-party cookies and advertising identifiers with new approaches to protecting personal information. Would you like support on Google Analytics ? Our tracking experts ensure the correct configuration of your account in order to ensure a complete and hierarchical reading of the behavior of Internet users on your site. Since February 10, 2022, the CNIL has served notice on certain organizations that use Google Analytics. The reason ? The presence of illegal data transfers to the United States.
Indeed, the CNIL considered that the use of Google Email Data Analytics in its current form ensures insufficient control of transfers to the United States and that the mere implementation of standard contractual clauses is insufficient to use . So to date, how can you bring your audience measurement tool into line with the GDPR? A necessary concern that must be taken into account It is important to be concerned about the famous GDPR compliance of the Google Analytics cookie.
As a reminder, to use it, you must insert a tag in the source code of your page. These tags are executed when the website starts. Requests sent from the site to Google servers result in the deposit of cookies used to measure the reach. These cookies contain a unique user ID that allows websites to store personalized navigation paths. The question of GDPR compliance is therefore particularly important.
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發表於 2024-3-5 17:51:14