Restricting keyword data would undoubtedly have a negative impact

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On Google's advertising business, but since advertisers pay for clicks, "to eliminate wasteful ad spend and optimize campaigns." There is also the view that the user should have access rights to If “not provided,” bidding on keywords was the only way to buy search ads, and matching keywords to search queries was relatively easy. Why change your search criteria now? Why this timing? There is no clear answer. Google doesn't mention it. You could just take what Google says. Is there a sudden privacy awakening when it comes to this data, has something happened enough to get it's attention, or is it a reaction to increased data privacy regulation and antitrust scrutiny? I don't know if there was a specific trigger. Enforcement of CCPA, which went into effect in 2018, began in July, and GDPR went into effect on January 1 of this year. *CCPA: California Consumer Privacy Act *GDPR: EU General Data Protection Regulation Google had CCPA on its radar because it introduced a solution for advertisers last November (unlike Facebook, which waited until July).

You can also take a more skeptical view. Google has not provided answers to our additional questions. Regardless decrease compared to the of Google's intentions, this long-tail data will likely result in millions, if not Belgium Phone Number Data billions, of dollars in advertising dollars . It's no wonder advertisers are demanding clearer answers and communications from Google. Last quarter, Google's search business took a big hit as advertisers pulled back amid the pandemic. Google generated $21.3 billion from things like search and maps. However, this is a 10% previous year. Total revenue fell 8%, marking the company's first decline in revenue.



This decision seems to reflect the trend towards automation rather than profitability. But even with this whole thing, it would be impossible not to at least say more about this decision. Is this long-tail keyword data really important? All this data leads to big revenue and important insights for advertisers. Based on what some advertisers are seeing, advertisers could lose visibility for search terms that account for more than a quarter of their ad spend. (The following is an angry tweet about Google making long-tail data invisible) I'm going to flip what @sengineland's @GinnyMarvin suggested in the email this morning.