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The core is to re-recognize the importance of new offline layout. To strengthen the layout of offline channels, the core is to deeply integrate offline goods, venues, locations and trust advantages with e-commerce platforms, strengthen the visibility and good supply of offline channels, and establish a relationship with offline and online consumers. A more effective two-way interactive relationship. Whether it is Meituan flash sales, JD Daojia, Douyin/Kuaishou/Xiaohongshu/WeChat mini program’s local life and instant retail business, the growth data of these
instant retail platforms and businesses all show that offline channels and e-commerce Malaysia Phone Number Data platforms and retailers gain incremental growth. Compared with e-commerce platforms, offline stores have irreplaceable value in terms of building consumer trust, space experience, tasting experience, and after-sales service. Under the new pattern of multilateral competition in the e-commerce industry, offline stores rely on the instant retail model established by e-commerce platforms. Brand merchants can strengthen localized

operations based on location marketing and continuously improve the offline visibility of major regions. While enhancing brand influence, we will continue to obtain consumers' online data and establish more effective online and offline two-way interactive relationships to increase consumer intimacy. And together with the e-commerce platform, we will innovate marketing methods and develop new categories and products by creating more segmented consumption scenarios anytime and anywhere (such as late at night, self-driving, camping, etc.) . Online and offline
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