Finally, your blog posts should be published regularly and they shouldn't just sit on your blog. Post them on social media or include them in your newsletter. This will facilitate engagement from customers. Expert tip Include a CTA or banner in your blog posts to lead visitors to relevant gated content. Below find related content formats LinkedIn or Medium Articles If you don't have a blog write and share articles on LinkedIn or Medium. For B B this is a good way to curate content without having a fully fledged blog. . E books An e book is a good way to delve deeper into a topic that may be of interest to your potential leads. For this reason e books usually tackle deeper levels of the Marketing funnel the consideration and decision stages of the Buyer's Journey . Normally an e book is a form of gated content a resource that you exchange for a lead's personal information. This article gives you a good explanation of when to gate content or not.
E books take more time to create than blog posts because they tend to be photo editing servies longer and include more design work. However e books are more valuable because they are gated while blog posts aren't. You should always try to mix content formats so that you're not always creating the same things you want to be consistent but not boring. Lastly e books are a highly popular content format so they should be showcased on your website. Considering creating a resources page where you store all of your different types of content by the way here's an example of mbudo's resource page . Link to e books whenever possible in blog posts on social media in your emails. Expert tip Re use a series of related blog posts and turn them into an e book on that topic.
Related content formats Case Studies A case study is an e book that shares how you successfully helped a specific client or business highlights uses for your product service or recounts any real life examples. This is valuable for building trusts with leads and showing off your expertise. source White Papers A white paper is an e book that revolves around a specific product or service conveying information data and benefits of the solution. They tend to be no more than pages can include visual aids quotes or statistics and use a CTA to lead the user to take a certain action. source Guide or Checklist A list of things or step by step instructions.
發表於 2023-11-11 14:29:19
